| Fiat 500 Won’t Have Haggling Sticker Price | ||||
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Chrysler Group LLC expect the dealers to avoid haggling with the shoppers about the price of Fiat 500 when reintroducing the parent company’s brand to America, hoping that the young customers will be more comfortable in showrooms. Laura Soave, Head of Fiat brand for North America said, “The pricing is the pricing. The younger generation doesn’t haggle, they don’t feel comfortable with it.” “The dealers have been giving advertising standards that include the prohibitions for promoting vehicles on less than the manufacturer’s suggested retail price,” said Soave in an interview this week in San Diego. While the automakers generally can’t prohibit the discounts, the company limited the number of U.S. Fiat franchise to minimize the competition among the dealers. Chrysler was operated by Fiat SpA, and will bring the 500 and the Italian automaker’s namesake brand to the U.S. market at the same time when it prepares to sell the redesigned Chrysler 300 flagship sedan. The Auburn Hills, an automaker fromMichigan may report the fourth quarter loss of about $99 million on Jan 31. Rebecca Lindland, an industry analyst with IHS Automotive said that the 500 and redesigned 300 will really represent that the company is coming together. Следующие материалы:
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